Pureology Strength Cure Blonde Shampoo (266ml) – a purple, concentrated formula which tones and strengthens brassy, damaged and lightened hair. The brightening formulation, including Keravis and Astaxanthin, together with Purple Orchid toning pigments, adds strength and optimises colour vibrancy. It is enhanced by an aromatherapy blend of Pear, Rose and Sandalwood. All Pureology products benefit from their patented Antifade Complex, a protective shield from environmental aggressors with Sunflower Seed, Vitamin E and a UV filter to preserve shine and colour intensity. Sulphate-free. Cruelty-free & vegan-friendly.Pureology Strength Cure Blonde Conditioner (266ml) – a purple, concentrated formula which tones and strengthens brassy, damaged and lightened hair. The brightening formulation, including Keravis and Astaxanthin, together with Purple Orchid toning pigments, adds strength and optimises colour vibrancy. It is enhanced by an aromatherapy blend of Pear, Rose and Sandalwood. All Pureology products benefit from their patented Antifade Complex, a protective shield from environmental aggressors with Sunflower Seed, Vitamin E and a UV filter to preserve shine and colour intensity. Cruelty-free & vegan-friendly.